A sustainable corporate image supports an increase in turnover. A sustainable image stimulates repeaters, attracts new clients and will result in a larger market-share.

Sustainability management and actions often contribute to a reduction in operational costs, an increase in productivity, a more efficient usage of available means and the avoidance of fines.

More and more often, social and environmental criteria are included in the conditions for financial loans or investors. This facilitates the attraction of financial capital for sustainable companies.

Talented young people are looking for companies that share wider values. Moreover, talented and experienced employees will stay longer with the same employer, thus increasing the innovative and competitive strengths of the organisation.

Clients ask for Sustainability as the next step in quality increasingly. A sustainable corporate image is helpful to the various brand images. It strengthens the market position in periods of economic decline.

Sustainable measures and policies improve the local situation. Obviously this doesn’t only affect the tourist, also the local people will benefit from it. Moreover, the long-term assurance of quality in a destination also supports the continuity of the organisation.

By demonstrating a pro-active attitude regarding sustainability and product quality they will facilitate the defence in possible court cases. It also prevents possible damage to the corporate image.

Governments are more subject to pressure from stakeholders, labour unions and citizens to impose legislation on commercial enterprises. Companies that implement codes of conduct and their adherence to these codes are in a stronger position to affect legislative propositions and measures.